“People buy cars for their design and interior. Powertrain is about 13th on the list,” said Rawdon Glover, Jaguar’s managing director.
“If we make this a technical or price competition [against China], I’m not sure we can play to win." Instead, "sophistication in design" is the answer.
Plus, the Robotaxi launch is going to be a wild learning curve and Jaguar is increasing the price of its new EV.
Jag's next move may be the inflection point for an EV renaissance, with at least 430 miles of range and 575 hp. Or an epitaph.
Jaguar’s rebranding has been ridiculed, but likely nobody will be laughing when the first of its new EVs comes out.
Is the Jaguar I-Pace old, or just truly sustainable? We find out if it can still compete today.
We put the electric cat through the usual paces to see just how far it'll go at a constant 70-mph.
The Jaguar I-Pace is arguably the Tesla Model Y's closest rival in many ways.
