'Get Butts In Seats': Inside Dodge's Plan To Convert EV Skeptics
To win over the Mopar faithful, Dodge is about to lean on them actually experiencing the electric Charger Daytona.
Brett Berk (he/him) is a former preschool teacher and early childhood center director who spent a decade as a youth and family researcher and now covers the topics of kids and the auto industry for publications including CNN, the New York Times, Popular Mechanics and more. He has published a parenting book, The Gay Uncle’s Guide to Parenting, and since 2008 has driven and reviewed thousands of cars for Car and Driver and Road & Track, where he is contributing editor. He has also written for Architectural Digest, Billboard, ELLE Decor, Esquire, GQ, Travel + Leisure and Vanity Fair.
To win over the Mopar faithful, Dodge is about to lean on them actually experiencing the electric Charger Daytona.
Forget what you've heard. Dodge set out to create a new EV category: the electric muscle car. And it succeeded.
“If we make this a technical or price competition [against China], I’m not sure we can play to win." Instead, "sophistication in design" is the answer.